Blue Debut: Introducing Our Spring/ Summer Collection – A Fresh Take on Sophistication

Signature Collection St. Moritz Strap

The wait is over. Signature Collection 2.0
Our Signature Spring/ Summer Collection has officially broken cover– a curated lineup of luxurious watch straps and accessories built for the modern gentleman. Crafted with precision and designed to elevate your look, each piece fuses timeless design with a fresh seasonal energy. With crisp neutrals and standout details, this drop is about more than just accessories — it’s about setting the tone for the season ahead.

Our three muted blues traverse the color spectrum and each offers something distinctive:

Newport: This solid wool and silk strap features a denim blue shade that can shift from a slate blue to almost periwinkle depending on the lighting and watch pairing. Versatile and complementary.

St. Moritz: An unusual moniker for a spring/ summer style, this 100% wool features a white background with specs of blue throughout the fabric to bring a subtle blue cast to the strap. A personal favorite and the most quintessential summer look we’ve done so far.

Strathclyde: Another tip of the hat to Scotland, this collection’s second tartan strap features a monochromatic sett of blues ranging from navy to royal, all on a wool and cashmere strap. This is arguable the softest fabric we’ve featured to date.

All three are available now for discounted Pre-Order on our website. You can also preview them in-person at the Windup Watch Fair in San Francisco May 2-4. See each product page for pre-order window and delivery timing.